We identified four distinct economic groups in the region, we have collated countries based on market maturity. Each country was measured on economic development, ease of doing 业务, digital readiness. Each of these ‘four Asia’s’ has characteristics that complement the other three and, 当它们整合的时候, the region will become more resilient and be better able to deal with global volatility. 每个乐博彩票官方app群体， 前沿, 新兴, 过渡, 成熟的 needs to be considered when developing an APAC strategy as they offer different opportunities with their own set of key stakeholders and challenges to overcome.
创新是一个关键指标
Innovation is an important measure of market maturity. 的 成熟的乐博彩票官方app, 主要是新加坡, 日本, 韩国, 和澳大利亚, have built strong innovation foundations with institutions that are providing capital and knowledge to power innovation in other Asian economies. 他们进行了投资, 继续投资, heavily in innovation and have built up substantial intellectual property. Engaging with government stakeholders is key to being considered for large-scale infrastructure projects, 但投资回报很高.
的 过渡乐博彩票官方app 而更成熟的国家 新兴乐博彩票官方app group offer huge opportunities to deploy proven 业务 models, capital, innovative ideas. Inefficiencies in industry offer an opportunity to leapfrog in terms of innovation, the pace of growth of startups and funding is much faster among this group of companies than in the 成熟的乐博彩票官方app. Setting the pace of change and being able to shape the direction of technology development may suit some Swedish companies and establishing a loyal customer base as technologies emerge will reap rewards in the long-term.
An Asian innovation network is 新兴 and shows momentum and growth potential in the region. 的 market maturity curve graph shows the scale and speed of adoption of new solutions in each of the four market groups and the progression as countries increase the level of innovation.
的 前沿 乐博彩票官方app 是具有挑战性的, 对大多数乐博彩票官方app公司也是如此, 这些都不是战略上的, 在经济上, 或者实际可行. 然而, it is important to remain aware of the developments in each country as rapid change is not uncommon with countries leapfrogging technology trends and shifting status.
亚太乐博彩票官方app成熟度曲线
Several 乐博彩票官方app offer a high level of maturity, on a global stage show that they are at the forefront of innovation. 中国 is leading tech entrepreneurship in APAC and with 301 unicorn companies, it ranks second globally as the biggest producer of successfully innovative companies. (Stockholm ranks second globally by city). Despite 中国’s influence, the region still relies on foreign input in core technologies. Mature 乐博彩票官方app such as 日本 and 韩国 have large tech companies and sit on a substantial knowledge base but have relatively few unicorns. 的 新兴乐博彩票官方app in Southeast Asia invest relatively little in innovation but with their growing middle classes provide a substantial market for goods and services from tech leaders.
Market conditions and opportunities are not the exclusive drivers for market entry into Asia, 人才也是一个关键因素. 印度 and 中国 are often recognised as holding skilled tech talent, but this is slowly changing as growing middle class and increased public and private spending on education throughout the region is producing top tech talent in countries such as 越南, 菲律宾, 马来西亚, 和印尼.
在过去十年中, collaboration has been a significant common denominator employed in the race to close the technology gaps that remain in APAC. Rising trade barriers threaten to disrupt global technology flows and IP and technological collaboration within and between regions remains pivotal to build on the advances that have already been made.
Government key in shaping Asia’s digital future
的 rapid development of Asia’s digital ecosystems is being driven by both a vast, connected population and an emergence of Asian digital innovators. With more than half of the global internet population, development can happen rapidly, at scale. 的 acceleration of development has been driven by the digital innovators, who have created 40 per cent of global unicorns and fast-tracked the time to unicorn status by 50 per cent compared to Western counterparts.
But the foundation for success has been laid by governments. Investment in digital infrastructure and the creation of space for innovators to experiment is fundamental to the growth being seen today – and expected for the future. Governments across APAC are a crucial part of the equation in pushing the innovation agenda forward, 认识到经济, 业务, social imperatives for digital development. Across Asia, governments have acted with a variety of approaches, including:
- Worked collaboratively with local tech companies in 新兴 areas like renewable energy and AI
- Built partnerships during the pandemic to accelerate digitalisation and automation for essential services including track-and-trace and digital QR-codes
- Supported experimenting and testing of mobile payment systems
- 积极推广新技术
- Responded to pressure on government and 业务es to embrace 可持续性
- Upgrading manufacturing capabilities and Industry 4.0 - ‘《乐博彩票官方app》 aims to upgrade manufacturing and 过渡 to smart factories and companies in Southeast Asia are likely to follow
APAC FinTech a leading global disruptor
在接下来的十年, consumers in Asia are expected to account for over half of global consumption growth. Upward mobility and an increase in demand for consumer goods and services is also shaking up the FinTech sector with a ‘mobile-first’ approach fuelling the rise of digital ecosystems and forcing traditional banks to keep up.
While the FinTech revolution began prior to the pandemic, it has accelerated with the deployment of digital banking, 数字钱包, P2P贷款, 支付网关, 以及其他解决方案.
的re has been an overarching acknowledgment that the integration of new technologies is key to long-term success and growth. 虽然还不是主流, blockchain technology is slowly breaking through with some larger retailers starting to accept cryptocurrency as a payment method.
Bold action a key ingredient for success
APAC is a market that can’t be ignored. But Swedish companies need to be bold and take proactive action if they want to win both in the short- and long-term. While large opportunities exist for Swedish companies of all sizes, 乐博彩票官方app研究, 稳健的策略, understanding of local factors are imperative to make it big in the world’s economic powerhouse.
乐博彩票官方app公司需要:
- Understand market context and adjust the service or solution to the market. One size does not fit all and what might work at home, 或在其他亚太乐博彩票官方app, 可能不适合你的新目标
- 考虑到启动成本和持续成本, how do these impact on the return on investment in the short- and long-term
- Be ready to work to find the right talent in highly competitive 乐博彩票官方app where both local and international talent is in high demand
- Build partnerships that compliment and support 业务 and growth ambitions
- Raise capital in the region with a clear focus on market expansion
While several APAC countries are at the forefront of digital technology and innovation and change is high on the agenda, gaps across the region remain significant. Enhancing technological collaboration within, 在地区之间, remains a priority across APAC and Swedish companies can make the most of the ambitions and pace of development.
- Business 乐博彩票官方app recommends Swedish companies seize the opportunity to experiment, pilot and innovate in the region and be part of the next wave of growth companies. 然而, considering innovation potential is important and Swedish companies should consider the following when choosing a local presence in Asia:
- What local innovation exists and how can they be leveraged to strengthen your 业务 and differentiate your products and/or services?
- How do the local 业务 ecosystems operate and where are the opportunities that are accelerating innovation?
- Are there local digital disruptors that are adapting and innovating technologies that can inform how your products/services can be implemented and tailored to local customer across APAC?
Turning APAC opportunities into growth can bring substantial rewards, but Swedish companies must be prepared to act boldly, 能很快适应, 考虑本地问题. To maximise your potential in the region, our local teams can help you identify partners and 乐博彩票官方app that are best suited to your company’s offer.
